North Carolina Man Invites Men to Drink to Health
Today, Rick Lyke is cancer-free and thrives managing the Pints for Prostates campaign, which he launched to spread the message about the importance of regular screenings.Today, Rick Lyke is cancer-free and thrives managing the Pints for Prostates campaign, which he launched to spread the message about the importance of regular screenings.Today, Rick Lyke is cancer-free and thrives managing the Pints for Prostates campaign, which he launched to spread the message about the importance of regular screenings.
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November 12, 2009
When Rick Lyke asked for a referral for prostate cancer screening in 2008, his doctor was initially reluctant and told him men under 50 are not considered high-risk. However, at only 47 Lyke was diagnosed with the disease and had to undergo a surgery.
Today, he is cancer-free and thrives managing the Pints for Prostates campaign, which he launched to spread the message about the importance of regular screenings, using what he calls "the universal language of beer." The project works to connect with men in casual environments with the hope they will be more receptive.
"[Our mission] is to reach men in a friendly and non-threatening way when they may be willing to listen to a message about prostate health screening and PSA testing," says Lyke.
This fall, the campaign is sponsoring a series of events around the country to salute survivors and raise awareness. For example, on November 14 it will be part of the Bright Leaf Brew Fest in Danville, Virginia, and on January 16 campaigners will have a booth at the World Beer Festival in Columbia, South Carolina.
Prostate cancer is the second leading cause of cancer death in American men, and the
American Cancer Society estimates 192,280 new cases will be diagnosed this year. However, experts say physical exercise and a low-cholesterol diet can help reduce the risk of developing the disease.
In addition, regular PSA testing is highly recommended for those at an elevated risk, which includes African Americans and those with a family history of prostate cancer.
Individuals affected by the disease may consult the website of the Prostate Cancer Foundation to access valuable information and networking resources as well as donate money for research.
When Rick Lyke asked for a referral for prostate cancer screening in 2008, his doctor was initially reluctant and told him men under 50 are not considered high-risk. However, at only 47 Lyke was diagnosed with the disease and had to undergo a surgery.
Today, he is cancer-free and thrives managing the Pints for Prostates campaign, which he launched to spread the message about the importance of regular screenings, using what he calls "the universal language of beer." The project works to connect with men in casual environments with the hope they will be more receptive.
"[Our mission] is to reach men in a friendly and non-threatening way when they may be willing to listen to a message about prostate health screening and PSA testing," says Lyke.
This fall, the campaign is sponsoring a series of events around the country to salute survivors and raise awareness. For example, on November 14 it will be part of the Bright Leaf Brew Fest in Danville, Virginia, and on January 16 campaigners will have a booth at the World Beer Festival in Columbia, South Carolina.
Prostate cancer is the second leading cause of cancer death in American men, and the
American Cancer Society estimates 192,280 new cases will be diagnosed this year. However, experts say physical exercise and a low-cholesterol diet can help reduce the risk of developing the disease.
In addition, regular PSA testing is highly recommended for those at an elevated risk, which includes African Americans and those with a family history of prostate cancer.
Individuals affected by the disease may consult the website of the Prostate Cancer Foundation to access valuable information and networking resources as well as donate money for research.
